For nine years, I was the Senior Art Director and creative behind the visual world of Wilderness Festival—shaping its identity from the ground up. I built a distinctive and immersive aesthetic that ran through every touchpoint: from the overarching narrative and seasonal campaign concepts to the detailed design of stages, signage, print, digital, and environmental assets. My role encompassed more than just visuals—I helped craft the soul of the festival, blending art direction with storytelling to create a cohesive experience that felt both wild and refined. Each year, I reimagined the festival’s look and feel, balancing heritage and innovation to keep the brand bold, memorable, and evolving.
